In this case study I optimized the Autocrossers Incorporated website. Their current site is rather straight forward but could use additional organization and pizazz. The site lacks brand identity and there are many links the lead off site without warning.
The first order of business was to strengthen the brand. Some time was spent developing a more contemporary logo because their current logo, which does not appear on the site, is a bit dated.
Next, attention was placed on navigational organization. Internal links were placed in the main navigation bar, while external pages were grouped in the sidebar. The color scheme was kept dark with accents of orange to mimic the present website. To aid in communication a newsletter section and RSS feed were incorporated.
